My role as Strategic Designer

"How can we solve complex societal challenges?", "How can we empower people to achieve change?", "What should be the vision behind innovation?" and "What is the right problem to solve?" My Master's education has equipped me with the right mindset and tools (design+business) to approach these questions. In a nutshell, I help organizations navigate the complex and fuzzy front end of innovation and shape a product that serves the innovation goals. The product can be a service, a brand, or a strategy. Strategic Design and Design Thinking has the capacity to bring people to collaborate and working together. It facilitates change and brings a human perspective into innovations, helping organisations understand their customers, the market landscape, and the socio-technical trends to leverage the insights and uncover new opportunities to create value.

My role as Strategic Designer

"How can we solve complex societal challenges?", "How can we empower people to achieve change?", "What should be the vision behind innovation?" and "What is the right problem to solve?" My Master's education has equipped me with the right mindset and tools (design+business) to approach these questions. In a nutshell, I help organizations navigate the complex and fuzzy front end of innovation and shape a product that serves the innovation goals. The product can be a service, a brand, or a strategy. Strategic Design and Design Thinking has the capacity to bring people to collaborate and working together. It facilitates change and brings a human perspective into innovations, helping organisations understand their customers, the market landscape, and the socio-technical trends to leverage the insights and uncover new opportunities to create value.