One of the barriers Ultimaker identified is the knowledge gap on “how to Design for 3D printing”. Often their end-users have learned to optimise their design for conventional production methods.
Problem as given:
‘How remove this knowledge barrier, in order to make 3D printing truly accessible option to a much larger group than the early adopters?’
Reframing the Brief
How to provide easy access of 3D printing technology to all people and create opportunity across multiple fields?

Strategic Roadmap

Tactical Roadmap

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