One of the barriers Ultimaker identified is the knowledge gap on “how to Design for 3D printing”. Often their end-users have learned to optimise their design for conventional production methods.
Problem as given:
‘How remove this knowledge barrier, in order to make 3D printing truly accessible option to a much larger group than the early adopters?’
Reframing the Brief
How to provide easy access of 3D printing technology to all people and create opportunity across multiple fields?