The next generation will not choose a service from Ford as it is not perceived as ‘cool’.
How will Ford be relevant in the future where generation Z will easily switch brands and where car services take over?
Concept Solution
Through a 3 horizon strategy Ford will implement a mobility service and it will lock-in the customer through an appealing membership program. Ford will attract Gen-Z, it will build a relationship with them in order to be sure that customers will stay with Ford.
