Brand Strategy | TUDelft
2020
The client is planning to launch a new legal assistance PSS and requires the right brand DNA to position the product and reach the intended consumers through an e ective communication campaign. They already have substantial experience in the legal assistance market, however their major business have been of the B2B model (legally support the major insurance companies). But they want to expand in the B2C field with the goal of reaching consumers with personal disputes. They want specifically cater to customers with an annual salary of 30.000 euros and up. The client has developed an MVP with a specific visual style and business model around it. The goal of this project is to create a branding and market launch strategy for this MVP.
